Olive the Label is a tribute to my grandmother Mavis Olive, whose middle name was passed down to me.

She was one of may rural Australian women during the 1960s onward whose job was to provide for her family of 5 kids through clothing. She and many other women were the original up cyclers, changing and altering clothing as they got passed through the family. They made sure they made the most out of each piece, altering it to suit the style and personality of each child.
Rural women were doing this form of recycling out of necessity to provide for their family’s, which Olive The Label is now repeating as a form of sustainability, altering and reusing vintage pieces and fabrics that have their own past stories to now help modern girls create new ones.

Our store offers collections of Ethical handmade fashion at affordable prices.

 What are you waiting for? Start shopping online today and find out more about what makes us so special.



Ashgrove, Brisbane, Australia




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